Fake Ads on the Internet

Here is an insight into Internet advertising you may not be aware of. If you see an ad that names your town or a geographic region close by to you, it is probably faked. I was asked about it today by someone who saw a review supposedly written by a woman in a small town close to them. I went to the site the person told me about and it was for a product. It had a woman’s name followed by a town close to me when I looked at it. It said, “Melissa of,” and was followed by the town name just over the hill from me. That was followed by her personal testimonial of how great the product was.

I looked at the actual page source that showed the code of the page. The spot where the town would go was a script that inserted the name of an area as close to the person who was looking at the ad as the script could find. Your IP (Internet Protocol) address is easily traceable to your ISP (Internet Service Provider). When I see these ads, sometimes the results come back as far away as the main office for my ISP that is about an hour or so away from me. Sometimes it is right here in my own town.

It makes it look like there is someone right here in my own neighborhood that has had amazing results with a product or is making thousands of dollars a week doing some stupid scheme. The funny thing about this page I was shown is that it actually had a disclaimer at the bottom plainly stating that the people in the ads were not real, and the stories they were telling were not actual accounts. In this case it was shown as personal product reviews that include a first name, location and photograph.

The photos are often of pretty young women. If it is a weight loss product, it may have a handsome man with big muscles. Most often though it is a photo of a pretty young woman. What you get is a fake photo, a fake review or testimonial of a product and they try to make you think it is a real person that exists right there close to where you live. Of course, the disclaimer sets you straight. However, today was the first time I have ever seen a disclaimer.

It must work because there are a lot of those ads on the Internet.